‘Zoom Reinvented’

zoom reinvented

‘See more from Nokia’ at 11am on the 11th of July.

The teaser image was sent around on Thursday prompting a new wave of hype around what is expected to be the star of the show: the Nokia EOS. In the meantime the EOS continues to be of legend, however, the mythical beast seems to have been heavily leaked over the last week.

‘Zoom Reinvented’ clearly alludes to the much lauded Pureview Phase 1 technology currently found in the 808 Pureview. Nokia used a large 41 megapixel sensor in order to enable lossless zoom at lower resolutions. At 5 megapixels it has 3x lossless zoom. The technology is also famed for its oversampling technique that combines seven pixels into one ‘super pixel’ to provide flawless 5 megapixel images. You can also take photos in resolutions as large as 34 megapixels in the 16:9 aspect ratio, and 38 megapixels in the 4:3 aspect ratio.

It has been over 16 months since the 808 Pureview was announced so hopefully Nokia has not only been implementing the current technology into Windows Phone but also improving it.

The teaser does not provide much else in the way of hints. I know how Nokia is so fond of them though, so when I see that the event is taking place at 11am on the 11th I can’t help but speculate. Perhaps the phone will have a huge F/1.1 aperture, perhaps it will have an 11 megapixel shooting mode or sensor, or perhaps it will be called the Lumia 1100. I’m probably looking too deeply into this but usually Nokia pays very close attention to details.

I’ll update this post when I get wind of more information. For the time being you can check out these whitepapers for the Pureview technologies:

Phase 1: http://i.nokia.com/blob/view/-/849564/data/2/-/Download1.pdf

Phase 2: http://i.nokia.com/blob/view/-/2000652/data/4/-/Download-pureview-920.pdf

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